Creative Director

Creative Director with 15+ years of agency and in-house experience across GCC, MEA, and Europe, leading award-winning creative that delivers measurable business growth. Expert in full-funnel creative strategy — from concept to execution — across branding, integrated advertising, and digital innovation. An effective leader who builds high-performing teams through trust, collaboration, and clear vision, while integrating AI-driven tools to accelerate output, elevate quality, and stay ahead of evolving industry trends.

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Contact

Location: Dubai, UAE

Phone: +971 58 533 8776

Email: [email protected]

LinkedIn: linkedin.com/in/michael1erasmus/

Portfolio: michael-erasmus-cd.webflow.io

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Skills

• Creative Direction

• Art Direction

• Stakeholder Management

• Cross-Functional Collaboration

• Branding

• Graphic Design

• Budget Management

• Asset Management

• Team Development

• Creative Thinking

• Strategy

• Timeline Management

• UX/UI Design

• Presentation Design

• Client Pitching

• Copywriting

Technical Skills

• Adobe Creative Suite

• Microsoft Office Suite

• DTP Production

• Figma

• Web Development

• Digital Marketing

• AI - Creative Implementation

• Video Production

• Basic - CSS, HTML

• Branding

• Photography

• Content Creation </aside>

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Sectors Experience

Extensive client experience across multiple business sectors, with particular expertise in the following:

• FinTech
• Telecommunications
• Auto Mobile
• FMCG
• Retail </aside>

Work Experience

November 2024 - Current

Group Creative Director

Beyond ONE - Dubai

• Led the creative direction, concept development and branding for the Beyond ONE group of brands (Friendi Pay, Friendi Mobile, Virgin Mobile, Virgin Connect, Beyond ONE).
• Established and led a brand team and managed the integration with the UX and product departments.
• Established the internal creative process systems to integrate work between the MEA and LATAM regions.
• Implemented various AI augmented processes notably - realistic visual asset creation and copy translations between the 8 consumer languages and regional dialects.
• Led and completed various large scale RFP projects on behalf of Beyond ONE with external agency groups and construction vendors.